Marketing Tips Products and Services

 

If you are looking for an easy way to start an online business, you have come to the right place.  Marketing Tips is the leading organization that is helping people set up their internet business from A to Z.  You have to see their web site to believe all of the FREE information they have for you.  The following products and services are unsurpassed.  You will be pleased with their prices.  From this page, you will be able to go to Marketing Tips; order their first-class products, sign-up for and/or research their free newsletter or become one of their affiliates.  I count it a real privilege to be a part of their affiliate program.  The information below will help you understand why I am so excited about Marketing Tips.  You may click on the images to go directly to Marketing Tips or scroll down the page to get a more detailed explanation of each product or service.

 

Products and Services List

“The Insider Secrets to Marketing Your Business on the Internet” by Corey Rudl

 

 

 

 

 

 

 

 

"Corey Rudl's Ultimate Seminar: Discover the simple secrets REAL people -- just like YOU -- use to create wealth with the Internet"

 

 

 

 

 

 

 

 

"How To Profit With A Direct Sales Web Site" Audio Tapes or CDs

 

 

 

 

 

 

 

 

"The Insider Secrets to E-mail Marketing -- Advanced Series" eBook

 

 

 

 

 

 

 

"The Accelerated Internet Wealth Video Series"

 

 

 

 

 

 

 

 

Membership to the SecretsToTheirSuccess.com Private Web Site.

 

 

 

 

 

 

 

Mailloop 6.0 -- Business Automation Software

 

 

 

 

 

 

 

Find out how to package your text, HTML, Flash, audio/video etc. into secure eBook software that not only protects, but also collects contact information you can use to market your products or service too! Click here for more information.

eBook Pro

 

 

 

 

 

 

 

Desktop Marketer

 

 

 

 

 

 

 

"Test your own Affiliate Program
risk-free for the next 90 days!"

If you've been thinking about starting an affiliate program, here's your chance to "test" one with zero risk.

For a limited time, Corey Rudl has agreed to let you test your OWN affiliate program with AssocTRAC 4.0 -- the SAME solution he used to balloon his income by over $1,876,053 last year.

Click here now to begin your test...

 

                          AssocTRAC4

 

 

 

 

 

 

 

 

 

 

 

 

 

Be a marketing tips affiliate free of charge! Click on the banner to find out more.

 

 

 

 

 

 

 

Product Information

 

 

The #1 course for internet businesses

 

Is—

 

"The Insider Secrets to Marketing Your Business on the Internet" by Corey Rudl

 

"Would you like to start an Internet business
and make $250,000 per year... automatically?"

ANYONE can have a wildly profitable Internet business by following my simple but proven system that I've used to make over $40,000,000.00 in online sales!

This is the SAME system that I've taught to literally 1,000s of regular people -- with no special education or experience -- who have used it to start "fun" businesses that give them MORE free time and income than they ever dreamed possible...

 

Click here now for a FREE preview!

 

 

*************************************************************************************************************************

SPECIAL REPORT:

 

Learn the Secrets To Becoming An Internet Cash Millionaire! This report reveals a wealth-building system that thousands of entrepreneurs are *already* using to generate life-changing cash online -- $75,000.00... $100,000.000... even $500,000.00 and MORE! Developed by a man who has earned over $40,000,000 online, this guaranteed system will show you how you can start your own Internet business in less than 48 hours... build a top-selling web site for less than $100... find hot products to sell in less than 20 minutes... and MUCH more! For instant access to this report, go to: http://www.marketingtips.com/t.cgi/853443 ************************************************************************************************************************

 

 

 

 

 

*************************************************************************************************************************

LEARN HOW TO MAKE A LIFE-CHANGING INCOME OF $100,000 TO $250,000 WITH YOUR INTERNET BUSINESS!

 

Even if you're a computer "dummy," you can build a better life by using the exact same marketing system that thousands of regular people -- with no special education or experience -- are *already* using to make more money than they ever thought possible! This system is NOT a pricey franchise, mailing scheme, or network marketing proposal. It's a tested and proven strategy for online wealth-building, developed by a man who has had $40,000,000 in online sales! To learn more, check out this summary at: http://www.marketingtips.com/t.cgi/853443

*************************************************************************************************************************

 

 

 

 

 

*************************************************************************************************************************

READ ABOUT *WEIRD* INTERNET BUSINESSES THAT MAKE FROM $100,000 TO OVER $1 MILLION A YEAR!

 

Barbara J. makes a steady $8,500 a month telling people how to rearrange their furniture... Jermaine G. makes over $500,000 a year by teaching people how to play the piano over the Internet... Rory M. takes in over $1 million a year selling a little round gizmo for strengthening your wrist. And now you can steal, duplicate, and shamelessly profit from the exact same system they're using! To find out how, go to: http://www.marketingtips.com/t.cgi/853443 ************************************************************************************************************************

 

 

 

"Learn how to make a life-changing income of $100,000 to $250,000 with your Internet business... even if you're a computer dummy!"

Review: "The Insider Secrets to Marketing Your Business on the Internet" by Corey Rudl

I've just finished reading the brand-new 2005 version of Corey Rudl's top-selling Internet marketing system, "The Insider Secrets To Marketing Your Business On The Internet," and frankly, I'm overwhelmed by the huge amount of critical wealth-building information he's managed to pack into these two hefty binders and 3 CDs!

But I guess I shouldn't be surprised; after all, when the box containing these materials showed up at my door, it weighed in at over 10 pounds!

That's 10 pounds of the most comprehensive marketing strategies, test results, case studies, tools, and ideas for generating a life-changing income online (from $1,000s to over $1 million) you're ever likely to read!

I'm talking about information like...

  • Step-by-step advice for starting your own Internet business in as little as 48 hours!
  • How to build a top-selling web site... for less than $100!
  • Where to find hot products to sell (in 20 minutes or LESS)!
  • 100s of FREE and cheap online tools, resources, and software
  • How to get 1,000s of qualified NEW visitors to your web site... for FREE!
  • How to get #1 rankings in the search engines and get tons of FREE traffic from the "Big Guys" like Google!
  • Secrets to writing sales copy that can increase sales by up to 400% (or MORE)!
  • And much more!

If you're unsure who Corey is, you should know that he's been a recognized expert in online marketing for a decade now. Not only has he generated $40,000,000 in online sales, his sites also attract 450,000 visitor a week!

What's really great about Corey is that he can show ANYONE how to have a wildly profitable Internet business (that takes just a few hours each day to run)...

... even if you're an absolute computer dummy!

And if you already have an Internet business, he can help YOU, too. The advanced sections of his system show you how you can increase your sales by 400%... 700%... even as much as 1,000%!

I give Corey's system the highest rating possible! Its 1,300+ pages of step-by-step lessons contain the exact SAME tested and proven fast-growth strategies he has personally used to generate over $40 million in online sales -- starting on a shoestring budget!

And it's the SAME SYSTEM that literally 1,000s of his students have used to drive "truckloads" of cash out of the Internet.

I strongly urge you to check out Corey's wealth-building system as soon as possible! Click here for a FREE preview.

 

 

 

 

 

 

 

"Corey Rudl's Ultimate Seminar: Discover the simple secrets REAL people -- just like YOU -- use to create wealth with the Internet"

 

VIDEO REVIEW: The BIGGEST name in
Internet marketing sits down with you
and shows you how he's made over
$40 million from his online business.

Review: Corey Rudl's Ultimate Seminar Videos

I remember -- back when I was first starting my online business -- thinking how great it would be if I could spend just a couple of hours with someone who's already made big money online and ask them how it's done.

Unfortunately, the only way to get "face time" with one of the better known Internet marketing "gurus" is to shell out thousands of dollars and attend one of those big conferences or seminars that they put on from time to time.

(And I don't know about you, but *I* certainly didn't have that kind of cash lying around when I was just getting started!)

Anyway, I just finished watching over 3 hours of Corey Rudl's new "Ultimate Seminar" videos, and I have to say that this is EXACTLY what anyone who is seriously considering starting an online business needs. Not only do you get to see Corey live on stage explaining the methods that he has personally used to generate over $30 million online, you ALSO get to spend time with him "one-on-one" as he sits down and actually SHOWS you how to do everything.

For example, instead of just telling you that you should be sending follow-up e-mail to your customers and subscribers, he actually walks you through the process and shows you how to write a compelling e-mail promotion, what software you can use to personalize these messages, and how to ensure that your e-mail gets delivered!

Of course, Corey goes through a TON of other information as well. In fact, he talks about literally everything you need to know to get your own online business up and running in no time flat, including:

  • How even a complete beginner can now build a web site in less than 48 hours... for LESS than $100.
  • Where to track down 1,000s of FREE and dirt-cheap sources of traffic for your site.
  • How to find a targetable niche market that you can sell to almost effortlessly.
  • Why selling just ONE key product is the secret to most successful online businesses.
  • How to leverage the sales from that one key product into a lifetime of repeat sales and referrals.

... and much more!

Here's the bottom line: If you are in the early stages of your Internet business, this is going to be an invaluable resource for you! How else could you sit down with the single most well-known online marketing expert -- in the comfort of your own home -- and have him show how to duplicate his success?

I give these videos a solid 10 out of 10 rating. They cover absolutely everything you need to know to get your own profitable online business up and running!

Click here to read more and find out where you can get these exciting new videos!

 

 

 

 

 

 

 

"How To Profit With A Direct Sales Web Site" Audio Tapes or CDs

 

"Steal" the marketing strategies of an ordinary guy who is raking in an extraordinary
$23,850 PER DAY on the Internet!

Review: How to Profit with a Direct Sales Web Site

As Internet marketers, we all share a common problem: How do we KNOW what our visitors are looking for?

Sure, we can guess what they want. We can list all of the benefits that WE think are valuable, and all of the problems WE think our products help solve. But if we don’t push our visitors' hot buttons right away, they lose interest and leave.

That's why I was really excited to hear about a new audio interview that's just been released called "How to Profit with a Direct Sales Web Site," a conversation with a legendary Internet marketing genius they're calling "Mr H".

Why am I so excited about this interview? Well, quite simply, Mr H has actually figured out a way to get his visitors to TELL him exactly what they're looking for!

And boy, is it working for him! Even when he was just getting started, Mr H was already making $3,500 PER DAY with just 100 visitors a day AND a product that costs less than $160! Since then, he has fine-tuned his follow-up system and exploded his referral business -- and his revenues have ballooned to $8.1 Million!

And the very best thing about Mr H is that he can't keep a secret! He actually wants to TELL YOU all about how he's doing it!

He sat down with Internet marketing guru Corey Rudl (someone else who's no stranger to Internet success) and the two of them talked for nearly two hours. What Mr H had to say will blow you away!

In a nutshell, he actually reveals his entire recipe for success! It seems that he owes all of this wealth to five simple but innovative strategies. That's it! Just five easy-to-implement strategies that can transform any web site into a moneymaking machine! AND, he actually goes through all five strategies, and describes each one in detail!

I was blown away the first time I heard this interview! The second time I listened, I still couldn't take notes fast enough to keep up! I had to listen three times before I could even begin to absorb all of the incredible information Mr H reveals.

In fact, there's just so much information in this 101-minute interview that Corey even decided to create a special 32-page strategy guide to go with it -- in order to make it easier for you to implement all of Mr H's ideas!

This interview -- which is available on 6 CDs or 6 cassettes -- is definitely a 10 out of 10! Listen to it yourself and change the way you do business on the Web forever!

Click here to hear the interview for yourself!

 

 

 

 

 

 

 

"The Insider Secrets to E-mail Marketing -- Advanced Series" eBook

 

Discover How One Guy Made $213,705 and Attracted 41,409 New Opt-in Subscribers -- In the Last Month Alone!

Review: "The Insider Secrets to E-mail Marketing -- Advanced Series" by Corey Rudl

It's not often that I am surprised by something I see online.

And it's even more rare that I stumble upon a book that causes me to literally stop what I am doing and write a letter to everyone I know.

But I just discovered that Corey Rudl -- probably one of the best-known and most well-respected experts on the subject of e-mail marketing -- has just released all the details behind how he used e-mail marketing to make $213,705 and attract 41,409 new opt-in subscribers in the last 30 days alone!

Internet 
Marketing

The truth is, I still can't figure out exactly WHY Corey has made this information available, since it gives everyone -- including his competitors -- the chance to steal the secrets he's spent the last 6 years perfecting!

He shows you everything from growing a super-responsive opt-in list as quickly as possible, to generating the highest possible revenue from every e-mail you send, to protecting your business from being wrongly accused of spamming and knowing how to effectively deal with it if you are...

He also teaches you when you should mail, how you should mail, what you should write, and when you should send it so that you are guaranteed the best possible results from each and every e-mail...

His years of testing are going to completely eliminate all of YOUR guesswork!

The thing is, the e-mail marketing industry HAS changed dramatically over the past few years. And while company after company has gone out of business just trying to keep up with all these changes, Corey has continued to generate over $2.4 million every year with e-mail marketing.

And this book shows you step-by-step what he did and how he did it so you can take his strategies and model them to create your own success.

With over 430+ pages that include tons of great real-life examples, I was especially impressed by the way Corey's book breaks down exactly HOW you can implement -- and test -- all the tips and techniques that he teaches into your own business.

I still think that Corey's going to regret giving all this information away, so I would advise you to grab this book while you can! It really does tell you everything you need to do to grow your business successfully with e-mail marketing.

Click here to find out more.

 

 

 

 

 

 

 

"The Accelerated Internet Wealth Video Series"

 

VIDEO REVIEW: Discover advanced profit secrets that Internet millionaires have been reserving for a tiny group of their own high-powered clients... until NOW!

Review: The Accelerated Internet Wealth Video Series

I've just spent the weekend "locked away" with my DVD player and a huge new video product from Corey Rudl, called "The Accelerated Internet Wealth Video Series," and frankly, my head is spinning from the sheer volume of information this series contains about how to literally shovel profits off the Internet!

If you're looking for actual "how-to" video demonstrations of million-dollar test results, case studies, and $100,000 research, this is definitely it!

These videos -- there are 9 of them! -- are filled with advanced stealth marketing strategies that can help you to make literally hundreds of times MORE money than your competitors!

If you haven't heard of Corey yet, he's a world-recognized expert in online marketing -- and he's got the $20,821 a DAY in online sales to prove it!

Last fall, he threw a huge three-day seminar for 1,000 of his customers, where he and a group of millionaire guest speakers showed everyone exactly how to get wealthy online...

... And now he's invested $97,000 to edit the video footage from that event, and put it into this new video series.

I'm talking 13+ hours of highly detailed marketing strategies that Corey never intended to make public. You'll ll learn:

  • How to get "whitelisted" with AOL, Hotmail, and Yahoo!
  • How to turn an idea into a profitable web site with almost no upfront cash
  • The simple trick that can reduce your annual advertising budget to $0 in less than 3 days
  • The secret strategy for getting to the TOP of the "Big 3" search engines (Google, Yahoo!, and MNS)
  • Case studies of a new technology that he's using to convert a jaw-dropping 56% of web site visitors into BUYERS!
  • The shocking reason 98% of people complain pay-per-click advertising doesn't work -- and why they're all DEAD WRONG!
  • and MUCH more...

This is the definitive resource for doing business online -- and the best part is that it doesn't matter what stage you're at with your business. There's information here for people who don't even have a web site yet...

... and even for people who are already making $100,000... $500,000... $2,500,000 per year with their Internet businesses!

I give this video series a 10 out of 10 rating. Corey literally gives you a "behind-the-scenes" look at a level of online marketing that you've never had access to before!

Click here to view the sample footage from this series!

 

 

 

 

 

 

 

Membership to the SecretsToTheirSuccess.com Private Web Site.

 

Three Critical Success Traits Shared By "Mom & Pop" Type Web Sites That Are Earning $100,000 to $600,000 Every Year

Recently, I became a member of this new private web site, SecretsToTheirSuccess.com, that shares the Internet marketing secrets of real people, just like you and me, who are earning $100,000+ per year with their own Internet businesses.

Just to give you some background, I'll tell you that every month, this site shares two new real-life stories of successful "Mom & Pop" type sites, providing in-depth interviews with the site owners and asking really tough questions about the exact steps, strategies, tools, and software that these people have used to build and grow their sites to their current success.

For example, two success stories that I just finished checking out are:

Real-Life Case Study #1 — Robert Clark

See exactly how Robert Clark turned his $275 a week paycheck into a highly profitable online business that takes him only 2 hours each day to run... while earning him over $250,000 a year in profits!

 

 

Real-Life Case Study #2 — Ken Calhoun

Ken grossed over $98,000 in sales with his Internet business in 2000 (his first full year online) and then tripled his sales to earn over $300,000 last year almost all of it profit, all from his beachfront condo in Hawaii.

... as well as many other "real people" just like you and me who are creating a fortune on the Internet!

If you'd like to check out these success stories for yourself right now, and personally discover these "No BS" examples of real people making real money on the Internet, then click here now to get the exact step-by-step details of how they're doing it!


Obviously, reading these interviews is a really powerful way to guarantee the success of your own web site, because you're getting a personal insider's tour of real sites, run by real people, that are making real money!

Anyway, as I was reading through the latest success stories, I couldn't help but notice that, despite dramatic differences in the business models they use and the products and services they sell, these successful web site owners all share three common "success traits" that played a major role in growing their online sales to $100,000 to $600,000 a year...

Success Trait #1:

First of all, one of the reason's why they're sooooo successful NOW is because they didn't let their lack of knowledge stop them. Despite the fact that many of them had no computer experience, never mind experience using the Internet -- and despite the fact that many had never owned a business before -- they just plain got started and didn't worry about making everything "perfect" the first time.

Remember, I'm not talking about rocket-scientists here. These are regular people, like you and me, who started running their web sites out of their own homes and are now making $100,000 to $600,000 a year with their sites.

And believe it or not, almost all of them were making a profit from day-one! Sure, they weren't all making buckets of cash right away; but their profits increased quickly as they continued to improve on what they started with.

Success Trait #2:

I've already mentioned that these successful web site owners didn't worry about making everything "perfect" right away. And this is important, because rather than overload themselves by trying to become Internet marketing gurus BEFORE they got started, they just dove in and focused on one marketing strategy at a time, working extremely hard to maximize their profits with one strategy before moving onto the next.

This is a trait that really amazed me because even though these successful web site owners are earning substantial incomes from their web sites, they ALL talk about how they plan to snowball their profits and sales even more by strategically adding another strategy... and another strategy... and another strategy... to their web sites, one at a time.

Success Trait #3:

Interestingly, the one point that kept coming up again and again, sometimes two or three times in a single interview, was that all of these successful site owners confess they could have been earning a MUCH bigger income MUCH faster had they only avoided the costly mistakes started educating themselves sooner.

And that's probably the most critical trait these success stories share -- they've all committed to educating themselves about the most profitable marketing strategies and techniques.

In fact, I could literally go on for pages and pages reeling off the hundreds of invaluable marketing strategies, techniques, tools, and software recommendations that these people share in their interviews, based on their own real-life experiences and commitment to educating themselves.

However, I know it will mean much more when you hear, straight from the horse's mouth, these...

"No BS" Examples Of Real People Making
Real Money
on the Internet...

If you want to automatically skip the failing promotions, and start learning the tested, proven strategies that real businesses have already proven to be enormously successful, then I'd highly recommend that you visit http://www.SecretsToTheirSuccess.com to take a private tour of "Mom & Pop" web sites that earn $100,000 to $600,000 a year and discover the exact step-by-step strategies they have personally used to generate these massive profits!

You will instantly be exposed to extremely successful netrepreneurs like...

Real-Life Case Study #3 — Andy Bryant

Andy's site is generating an impressive $50,000 in sales per month... and even Andy's a bit surprised to discover that his $600,000 a year online income is the result of his own self-proclaimed vain quest to reverse his own hairloss!

 

 

Real-Life Case Study #4— Ellen Cagnassola

Ellen is a work-at-home mom who produces homemade, personalized glycerin soaps. Discover the strategies she used to expand her offline business onto the Web, and how she gets big companies (like Johnson and Johnson) to distribute and sell her soaps for her... earning a hefty online income at the same time!

 

 

Real-Life Case Study #5 — Kelly Monaghan

Kelly Monaghan has quite literally built a $200,000+ Web business around his lifestyle. While he's bumping across Tibet in a jeep or white water rafting in Nepal, his four successful sites continue to bank his sales and profits....

... plus many, many more!

When I first came across http://www.SecretsToTheirSuccess.com I was shocked to find REAL successful people just like you and me who were willing to give away their most coveted Internet marketing secrets.

So if you want to skip the failing promotions, I highly recommend that you click here now and learn the "No BS Strategies" these real people are using to make real money on the Internet!

 

 

 

 

 

 

 

 

Mailloop 6.0 -- Business Automation Software

 

SOFTWARE REVIEW: If you run a small or home-based online business, this product
could save you HUNDREDS of hours -- and
make you thousands of dollars!

Review: Mailloop 6.0 -- Business Automation Software

Now that I've been using the new Mailloop 6.0 software for a couple of weeks, I thought I should share some of my impressions with everyone about whether or not it lives up to the promises that Corey Rudl makes about it on his web site.

Could it really be that easy to use? Would it really simplify my business and save me time? Would it really help me make more money? I was determined to find out!

The first thing that impressed me was how easy the program was to install and set up. Since I'm no computer genius, I am always relieved when things work right the first time! And once I started actually using the program, I have to say that I was blown away at how simple everything is. (There are even about 10 different "Wizards" that walk you through the more technical areas of getting things set up.)

The feature I was most excited about was the unlimited sequential autoresponders, so I decided to set those up first. Now, I always expect a few glitches as I'm learning to use a new program, but Mailloop 6.0 made the whole process completely "goof-proof." I was thrilled when I tested out my first autoresponder... and discovered that it worked perfectly!

(Did I already mention that you get unlimited series of autoresponders? My biggest complaint about most online autoresponder services is that you pay $20 or $30 a month, and you only get to set up ONE autoresponder series. With Mailloop 6.0, you could literally have thousands of different autoresponders set up for your business.)

I was equally amazed at how easily I could import my existing lists into the program and start working with them immediately. And Mailloop 6.0 lets you store up to 25 pieces of information about every person on your list in the built-in database, meaning that you can add an amazing levels of personalization and customization to your e-mail promotions. I could go on and on, but...

Here's the bottom line: This software does absolutely everything it claims to -- and much more! It takes care of subscribe/unsubscribe requests, it automatically replies to your customers and answers their questions for you, it lets you store TONS of data about everyone on your mailing list, and (best of all) it lets you set up unlimited series of autoresponders!

Since I started using Mailloop 6.0, it has saved me about 90 minutes of boring e-mail-related work every day. I give this product my absolute highest recommendation.

Click here to read a more detailed report on how Mailloop 6.0 works, and how it can help you automate YOUR business!

 

 

 

 

 

 

 

 

eBook Pro

 

 

 

 

 

 

 

 

Desktop Marketer (Lite or Professional)

 

 

Has the response to your e-mail
promotions taken a nose-dive?

... Then you will want to pay
close attention to this article!

If the response to your e-mail marketing promotions has taken a nose-dive recently, hear me out on this:

Every time someone announces that they've just discovered the "next big thing" in online marketing, I'm naturally a little bit skeptical.

So when I heard that world-renowned Internet marketing expert Corey Rudl has a "revolutionary" new product, I wasn't sure what to expect!

But then I read his article -- the one that's included here. And let me just say that I know my marketing techniques will be drastically different from now on!

I strongly suggest that you read this!

From: Corey Rudl
Internet Marketing Center

Over the past few months, a number of my subscribers have been asking me about the latest marketing technology to hit the Internet.

It's called "direct-to-desktop" publishing, and right now, it's the exclusive property of Fortune 500 companies who are paying tens of thousands (even hundreds of thousands!) of dollars to have hotshot developers create custom software that lets them cash in on the new technology.

Direct-to-desktop publishing gives these elite companies the kind of advantages that most Internet marketers can only dream about...

  • 100% guaranteed message delivery
  • Instant messages that appear in full color and sound, right on a customer's computer desktop
  • An exclusive, private communication channel with loyal customers and subscribers

... All in a customized, branded window with their company logo at the top.

When you visit one of these companies' web sites (think online music stores, sports fan sites, entertainment sites, and so on), you'll see an offer that says something like "Click this button to receive instant updates direct to your desktop."

Click the button and you'll download a small, customized "reader" application that lets your computer receive messages from the company.

The advantages of 'Direct-to-desktop'

Direct-to-desktop publishing lets you send HTML messages directly to your customers' desktops -- instantly, reliably, and electronically -- without having to wrestle with e-mail filters, bounce backs, or competition.

Once customers sign up, they don't have to check their e-mail or visit your web site to get your latest news or updates. A flashing desktop icon alerts them as soon as they receive a message from you -- and all they have to do is click to read it.

It's brilliant. The system doesn't use e-mail, yet it is 100% opt-in -- subscribers simply turn off the program if they wish to stop receiving messages.

... It's a win-win situation for everyone involved: Subscribers receive messages only from companies they trust. No spam, no pop-ups, no third-party ads... just legitimate messages from a sender they want to hear from. And companies get to deliver their messages without ISPs or e-mail filters getting in the way.

The right technology at the right time

Here's the bottom line: E-mail marketing is getting more and more complicated. While e-mail is still a powerful marketing tool (Proof: I used it to make more than $2.4 million last year, and I'm on track to do the same again this year), these days you need to work harder than ever to keep in touch with your list of customers and subscribers. Here's why:

  • Subscribers change their e-mail addresses, leaving you without a way to contact them.
  • Your legitimate messages get wrongfully trashed by overactive junk mail filters.
  • People's free e-mail accounts fill up quickly, causing your messages to bounce back.
  • And even when your e-mail makes it into a subscriber's inbox, it can get lost in a sea of newsletters, personal messages, promotions, and spam if you don't know what you're doing.

For these reasons, many marketers are looking for opportunities to use this new direct-to-desktop technology as a "partner" tool that works hand-in-hand with their e-mail and advertising campaigns.

Unfortunately, there are still a few problems with it...

The 'big guys' have cornered the market

Right now, the Fortune 500 companies have cornered the market on direct-to-desktop publishing. And for good reason -- they've been the only ones who could afford it!

These companies have paid huge sums of money to have software developers convert their company materials into compatible content. They've hired professional designers to come up with attractive, customized "reader"applications they can send to their subscribers. And they've put tons of money into developing flashy graphics, streaming audio, and video clips to send out.

There is a tremendous opportunity for marketers to be at the very front of the curve, taking advantage of this red-hot new technology to get secure, direct access to the desktops of your customers... But unfortunately, it's next to impossible for the average person to get set up with direct-to-desktop technology right now.

You need to know a programming language like XML to create your content "feed." And unless you're willing to hire some expensive software developers, your subscribers will have to use a generic "newsreader" application to receive your messages.

Where this new technology is heading

The current situation of direct-to-desktop publishing reminds me of the way things looked on the Internet five years ago, when most companies didn't have web sites yet. Only a few highly funded Internet start-ups (remember the dot-com boom?) had the money, software, and skills to develop a professional site.

Then a few companies started looking at how to make web design accessible to the public -- and now, user-friendly web design software has made it easy for anyone to create a professional-looking e-commerce web site in minutes!

The same thing happened with e-mail marketing. At first, it was just a few entrepreneurs testing the water to see if there was a way to avoid paying postage for direct mail promotions -- and now, thanks to e-mail automation software, it seems like every company is using e-mail to distribute their promotions and newsletters.

And now, the same situation has come up again. This technology will become mainstream in the future, but it's those who get in on it FIRST who will see the biggest profits from it. And at the moment, it's just now affordable for all of us smaller companies that don't make billions of dollars a year.

All the best...